Benefits of Digital Marketing
- Targeted
- Measurable
- Cost-Effective
- “Early Mover” Advantage Still Exists
15 Years Back Communication, Entertainment is a distance of Moon, but now Technology comes to end at our Finger.
Communication Mode 15 Years Back – Landline Phone, Letter, Thanthi, Television News, Radio
Moral – Marketing Mode is Short and Target Audience is small Radius
Now 2018 -Internet, Mobile Marketing, Digital, SEO, SMO, Google Adwords, Mobile Application
Moral – Marketing Reached Global
How Internet Transform as Digital Marketing Service at finger?
| Airtel | Vodafone | Jio |
| Data 1GB 4G per day | Data 1GB 4G per day | Data 1GB 4G per day |
| Aircel | BSNL | BSNL |
| Data 1GB 3G per day | Data 2GB 3G per day | Data 4GB 3G per day |
Internet Data Plan describes with call Plan for all Network:
So Digital Marketing become as drinking water in daily activities
Number of social network users in India from 2015 to 2022 (in millions)
https://www.statista.com/statistics/278407/number-of-social-network-users-in-india/
How Cherri dm generates ROI from Social Media Marketing?
73% of Smart Phone users access social networks Marketing on their devices via apps at least once per day
Major Social Media Networks following for Digital Marketing in India
- SMS Marketing
- YouTube
Facebook:
Identify Your Target Market
Who are your customers?
What characteristics do they have?
What age group do they come from?
What are their spending or shopping habits?
Do they shop online?
What social media applications are they using?
Create a Viral Video, Viral Post, Information Post, Brand Aware Post, Society Post
Ex– Jallikattu is Successful Protest through Social Media Marketing
How it Happens?
Facebook Page Creation
Ex- Chennai Page, Hip Hop Tamizha, CLive, C Fibernet
How Facebook Page became viral?
All Facebook Page doesn’t become Viral, it has done some research work, People emotions, People needs.
Why People want to share the Post of Images, Videos, Stories to their friends?
What brings people together:
- common pain, common solutions
- the sense of shared traits
- the common purpose.
Facebook Campaign Type:
Brand:
Like Campaign
Boost you Post to Maximum like
Share Campaign
Beautiful images, quotes, human faces
- funny text/images/stories
- powerful statements by celebrities
- offers and discounts.
Reach Campaign:
Impression Campaign:
Show your ad to the maximum number of people.
Number of Facebook users in India from 2015 to 2022 (in millions)
Reference Website: https://www.statista.com/statistics/304827/number-of-facebook-users-in-india/
To know SMO Budget Contact Cherri dm +91 9600 888 106
SMS Marketing;
SMS Marketing is permission-based, thus each customer must have given permission to the company to send text messages to their mobile phone
A company information with a large group of people very quickly and easily from an online platform.
How SMS Marketing going to be Top of Marketing?
So many Technology experts say SMS Marketing going to Finish, but Cherri dm Digital Marketing Team is cool and says “NO “ Why and How?
Even Whats App arrival, SMS Marketing is Top and Secure
Why SMS Marketing still alive?
- Government
- Non-Government Organization
- E-Commerce
- Internet Usage
- Bank Transaction
- E-Mail Verification by Mobile OTP
Ex- SMS receive for EB Bill, Sand Quarry, G-mail Verification, Movie Ticket Booking, Online Shopping OTP, Fund Transfer OTP, School Meeting Intimation, Mobile Offers
Above reason, people always view the Inbox and read the text. So SMS are still in usage and worth.
Why have to use SMS Marketing for Business?
Simple answer is “ Low Cost “
To know Budget Contact Cherri dm +91 9600 888 106
What is YouTube marketing?
YouTube Marketing is the product of Google, full of Video upload and download application in Channel name. Any person can create a YouTube channel using G-mail account.
Youtube has massive traffic and viewers, with over 1,325,000,000 people using Youtube.
There are currently 300 hours of video uploaded to YouTube every minute of every day
By 2017 at least 78% of all internet traffic was video
TrueView video ads
- In-stream Video Ads
- video discovery Ads
- Bumper ads: 6-second video ads
- YouTube In-video Overlay Ads Work
In-stream Video Ads
In-stream ads run before, during, or after videos on YouTube or on partner sites and apps.Theygive viewers the option to skip the ad after 5 seconds.
video discovery Ads
Video discovery ads can appear on YouTube search results, next to related videos and on the YouTube mobile homepage.
They invite users to click on a thumbnail to watch the ad.
Bumper ads: 6-second video ads
A bumper Ad is a short video ad that plays before, during, or after another video on YouTube or the Display Network.
The video must be 6 seconds or less and viewers don’t have the option to skip your ad
YouTube In-video Overlay Ads Work
YouTube In-video overlay ads are 480×70 image ads that appear overlaid on the bottom of the YouTube video player on the YouTube watch pages
