IOT (Internet of Things):
IOT is used to connect and exchange data of a network of devices which is commonly used and to share the data where it can be processed for various purposes.Most Internet of Things projects today is about the optimization and automation which Goals are only indirectly related to the customer and with customer experience.
IOT can be defined by 6 basic steps
Anyone anybody
Any service Any business
Any path Any network
Anytime Any context
Any place Anywhere
Anything Any device
Based on this features, business will get benefit by having a large number of consumers. IOT provides individualized one to one experience to clients.
Digital Marketing uses in an Internet
Digital Marketing is the process of marketing through digital medium like websites, Emails, Advertisements, social media, SEO, PPC, Affiliate Marketing, Google Adsense etc.,
Digital media is everywhere nowadays. It actually changes the world a lot. Customers can access information from anywhere they want. In recent times customers can mostly be influenced by reviews given by others through digital media. Customers who saw the review are tempted by the products and it made them urge to buy the product.
Digital media is completely cost-effective compared to old media like printing and distributing to others.
Digital Marketing requires 5D which are follows
1.Digital Device – Smartphones, Computers, TV, etc.,
2.Digital Platforms – Google, Facebook, YouTube, etc.,
3.Digital Media – Social media, email, etc.,
4.Digital Data – Consumers profile Information. (It needs to be secured)
5.Digital Technology – websites, mobile apps, Email campaigns, etc.,
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How the Internet of things (IoT) helps Digital Marketing in Business:
IOT connects multiple of devices virtually, which is a main advantage for the digital markets. Because of IOT, digital marketers can access customers details more easily. These details help them to understand the customer interests.
Having the high number of the contact, the marketers will be able o achieve by targeting their potential customers. Organic traffic can be controlled using search engine effort in (IoT).
IOT makes a connection between customers directly to the company without the interruption of the third-party vendor. It also reduces operation time and increases productivity.
IOT connects the physical world into digital medium to obtain accuracy, efficiency and commercial and non-commercial benefits. This will make the versatile relationship between people-to-people, people-to-things, and things-to-things.
Marketers should be expert with analyzing and processing data before work on the internet of Things(IoT), then only they will be able to face ethical issues arose in digital marketing and to successfully continue their business.